Writing About Spirits and Cocktails
Do you enjoy reading cocktail menus more than novels? Whether you are an established writer looking to expand your repertoire (and revenue streams) or a cocktail enthusiast yearning to break in, this seminar will show you how to expand your career by mastering cocktail and spirits writing – an exciting and relatively untapped niche within the world of food writing. Learn how to spot trends and develop story ideas; develop a booze vocabulary (yes, you'll need one!); cultivate mixologists, distillers and other expert sources; explore different types of spirits writing; and find markets to sell your work. Cheers! Kara Newman has written about food, wine and spirits for publications including Wine Enthusiast, The New York Times, The San Francisco Chronicle, Gourmet, and Saveur. She's also the sprits columnist for Chile Pepper Magazine, and author of Spice and Ice: 70 Tongue-Tingling Cocktails (Chronicle Books, Fall 2009).
